"Pandemik"
TOMS Digital Activation
Client: TOMS
AD: Marco Russo
CW: Tori Curtis
Awards: One Show: Bronze Pencil
New York ADDY: Gold + Best in Show for Digital
National ADDY: Silver
Children around the world don't have equal access to standard vaccinations. In order to help, TOMS released a new shoe collection, TOMS Pandemik. The collection has a digital activation that spreads the way a virus would spread — a cure that spreads digitally. Once a friend gives you the virus, you can buy one of the four shoes in the Pandemik collection. After you purchase the shoe, you send the virus to someone else. The more people TOMS Pandemik infects, the more vaccinations children in under-vaccinated countries will receive.
