"Pave the Wage"
International Women’s Day Campaign (Refinery 29 Partnership)
Brand: MoneyLion
Senior Art Director: Brad Clymer
Senior Copywriter: Tori Curtis
This year, MoneyLion is going to #PAVETHEWAGE — paving the way for a future where women and men are paid the same for the same work. During the month of March, MoneyLion will close the pay gap for women who sign up for direct deposit and add 17% to their first paycheck. It’s a step that MoneyLion is proud to take in encouraging change in pay culture — to start a conversation with other employers, families, teachers, men, women, and children. To pave the way to an equal pay wage. #PAVETHEWAGE