"Nascar X MoneyLion"
Brand Partnership/Branded Content (TV, Print, Digital, Social)
Brand: MoneyLion
Senior Art Director: Brad Clymer
Senior Copywriter: Tori Curtis
Created a branded video content series around NASCAR partnership sweepstakes — leveraging social, experiential, website and NASCAR driver and car builder owned channels to build credibility and acquisition. Content series drove 300K new MoneyLion member sign ups.