"Here We Roar" Brand Launch — TORI CURTIS

"Here We Roar"

Brand Launch Campaign (TV, Print, Digital, Social)

Brand: MoneyLion
Senior Art Director: Brad Clymer
Senior Copywriter: Tori Curtis

MoneyLion is here to give Americans private banking for the “rest of us—” to give every hard working American a fair shot to claim their dream.

Here: Destination. MoneyLion created a new place where the 99% gets the same access to financial tools as the 1%

We: Membership. MoneyLion doesn’t just bank for Americans, we give them something to belong to with benefits to help improve their financial life.

Roar: Empowerment. MoneyLion is not just a financial services brand, we are a lifestyle brand committed to empowering every American to live a better life.

BRAND ANTHEM

“WE NEED” A rally cry from hardworking Americans

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“WE GET” MoneyLion members get the financial tools they need to get ahead

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“WE GIVE” MoneyLion gives hard working American the tools they need

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'‘WELCOME TO THE AMERICA OF WE”

Dear You